L’Occitane Au Brésil
Celebrating Brazil’s Flora Through Artful Packaging
Challenge
L’Occitane Au Bresil sought to celebrate Brazil's rich flora through visually captivating packaging for their perfume and beauty care sets.
The task involved balancing the artist's concept with L'Occitane's corporate identity while efficiently presenting the skincare ingredients.
Resolution
As the project's graphic designer, my goal was to skillfully merge the artist's work with L'Occitane's visual identity. I worked closely with a Creative Director who oversaw the creative process.
It was a complex undertaking that included incorporating the artist's aesthetics, emphasizing product ingredients, and ensuring the design was consistent across multiple product lines. Many iteration rounds took place with typography and color composition, aligning the designs with brand guidelines and the target market.
Outcomes
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The design language maintained coherence across different product lines, reinforcing L'Occitane's brand identity and personality.
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In addition to showcasing our creative prowess, this project improved the rapport between our design firm and L'Occitane Au Bresil.
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The visually appealing packaging introduced new and existing customers to the products, contributing to market expansion.